Fonts
Hutchies’ brand uses various forms of Helvetica—a timeless, resilient sans serif that reflects our century-old business. We now use Helvetica Now across both print and digital to modernise our look while staying true to our roots. For feature headings, we continue to use DIN Next Condensed. Where these fonts aren’t available, we default to Arial.
#Brand
We use the following fonts in Hutchies' brand to help maintain consistency across all collateral and communication.
Helvetica Now
Heading & Paragraphs
We use Helvetica Now Text Regular for paragraphs and Helvetica Now Display Bold for headings.
Use sentence case, no tracking, and tight leading / line spacing. If Helvetica Now isn’t available, use Arial Regular for paragraphs and Arial Bold for headings.
Helvetica Now is our go-to font for both print and digital. It’s a modern refresh of the classic Helvetica, designed for better readability and consistency across all platforms.
DIN Next Condensed
Feature Headings
Used only as feature headings and in ALL CAPS with 150 — 300 tracking and extra tight leading / line spacing.
DIN Next Condensed is used for feature headings and when smaller headings are required.
In apps that don't support DIN Next Condensed, we use Arial Narrow.
#Logos
Hutchies' logos are typically made up of three fonts: Antique Olive for ‘Hutchinson’, Eurostile for ‘Builders’ and Helvetica Neue Bold for ‘Established 1912’.
Antique Olive Std Compact
Hutchinson & Hutchies
Slightly stylised specifically for our brand (tighter tracking to join letters together) and featuring imperfections from it's original physical creation in 1987 by a print house.
Eurostile LT Std Bold Extended
Builders & Divisions
Our various streams use Eurostile in the bar that sits below most of Hutchies' logos in ALL CAPS. It's important to note that the original Hutchinson Builders logo has minor imperfections in various letters from when it was originally created and must be retained. We also use this style for phone numbers and web addresses (ie 1300 HUTCHIES and HUTCHIES.COM.AU).
Helvetica Neue 75 Bold
Established 1912
Hutchies' primary Horizontal Logo uses Helvetica Neue 75 Bold for our 'Established 1912' tagline, which ties into the rest of our brand which also adopts various forms of Helvetica.